Find the right AI tools for any job, task or industry.MARKET RESEARCH & CONSUMER INSIGHTS · PRACTITIONER
Consumer insights analyst
AI tools to consider for a consumer insights analyst include Zappi, Yabble, Kantar and bananabread. They support tasks common in this work: brand, trade & route to market, market research & consumer insights, design surveys & analyse responses and surveys & qualitative research.
Also known as: customer insights analyst
Brand, trade & route to market
Track market share, test concepts, plan trade promotions, and manage shelf execution.
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| CrispCrisp | Connects and normalises retailer data for consumer goods suppliers. | Pricing not verified | Tool | Site checked |
| NotCo GiuseppeNotCo | AI food formulation platform used to develop plant-based products. | Pricing not verified | Tool | Site checked |
| ParallelDots ShelfWatchParallelDots | Image recognition for retail shelf audits and planogram compliance. | Pricing not verified | Tool | Site checked |
| PepperiPepperi | Consumer goods commerce and route-to-market field sales platform. | Pricing not verified | Tool | Site checked |
| TraxTrax | Computer vision that measures shelf availability and in-store execution. | Pricing not verified | Tool | Site checked |
| VividlyVividly | Trade promotion and deduction management for consumer brands. | Pricing not verified | Tool | Site checked |
| Salesforce Consumer Goods CloudSalesforce | CRM for consumer goods with retail execution and trade promotion management. | Pricing not verified | Tool | Site checked |
| ZappiZappi | Consumer research platform for testing ads and product concepts quickly. | Contact sales | Tool | Site checked |
Market research & consumer insights
Research demand, audiences and market opportunities with traceable evidence and stated limitations.
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| EnformNot verified | Build, publish and share surveys and forms, then read what people answered. | Pricing not verified | Tool + MCP | Site checked |
| SurveysAINot verified | Create real Google Forms from plain-text survey questions, in your own Google account. | Pricing not verified | Tool + MCP | Site checked |
| MAXQDAVERBI | Qualitative and mixed-methods software with an AI assistant for summarising and coding. | Pricing not verified | Tool | Site checked |
| User IntuitionNot verified | Qualitative research with real people: AI-moderated interviews, 4M+ vetted panel, 80+ languages. | Pricing not verified | Tool + MCP | Site checked |
| DeuteroNot verified | AI-moderated research interviews: design, run and analyze interview studies with real participants. | Pricing not verified | Tool + MCP | Site checked |
| NVivoLumivero | Qualitative data analysis software with AI-assisted coding and summaries. | Pricing not verified | Tool | Site checked |
| CrayonCrayon | Collects and organizes competitor signals, with AI-assisted research, call insights and competitive enablement content. | Pricing not verified | Tool + MCP | Site checked |
| quantilopequantilope | Consumer intelligence platform with AI assistance for questionnaires, survey logic, data analysis and research summaries. | Pricing not verified | Tool | Site checked |
Design surveys & analyse responses
Draft questionnaires, check sampling and bias, and analyse survey responses.
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| BillDogBillDog | Paywalls, product analytics, messaging, surveys and authentication for subscription apps on one platform. | Free + paid | Tool + MCP | Source reviewed |
| SurveyMonkeySurveyMonkey | Survey platform with AI support for questionnaire generation and response analysis, including market research workflows. | Pricing not verified | Tool | Site checked |
| QualtricsQualtrics | Survey and experience management with AI-supported analysis of responses. | Contact sales | Tool | Site checked |
| AttestNot verified | Find your Attest studies and read their survey results, boards and key findings. | Pricing not verified | Tool + MCP | Site checked |
| ATLAS.tiATLAS.ti | Qualitative research software with AI coding and intentional analysis. | Pricing not verified | Tool | Site checked |
| CircanaCircana | Consumer and retail purchase data and analytics, formed from IRI and NPD. | Pricing not verified | Tool | Site checked |
| KantarKantar | Brand, media and consumer panel research with AI-assisted testing. | Pricing not verified | Tool | Site checked |
| NielsenIQNielsenIQ | Retail measurement and consumer data with AI analytics for consumer goods companies. | Pricing not verified | Tool | Site checked |
Surveys & qualitative research
Code interviews, analyse open text, and run surveys.
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| BrandwatchBrandwatch | Consumer research platform for examining online conversations, audience trends and brand perceptions with AI-supported analysis. | Pricing not verified | Tool | Site checked |
| DovetailDovetail | Research repository that transcribes, tags and synthesises customer and user interviews. | Free + paid | Tool | Site checked |
| YabbleYabble | Generative AI for consumer research, including synthetic audiences. | Paid | Tool | Site checked |
| bananabreadNot verified | Consumer sentiment for food and consumer products: what shoppers love, wish for and complain about. | Pricing not verified | Tool + MCP | Site checked |
| buzzaboutNot verified | Social media research for AI agents: analyzed themes, audiences and research answers, not raw posts. | Pricing not verified | MCP | Site checked |
| Voyant ToolsVoyant | Open web environment for reading and analysing digital texts. | Open source | Tool | Site checked |
| IBM SPSS StatisticsIBM | Statistical analysis software for surveys, social science and business research. | Pricing not verified | Tool | Site checked |
| Formlume for Google FormsNot verified | Google Forms MCP: create forms and graded quizzes in your Google Drive, then summarize responses. | Pricing not verified | Tool + MCP | Site checked |
Analyze data
Explore operational data, build reports, and communicate trends.
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| Microsoft Power BI with CopilotMicrosoft | Business intelligence reports and dashboards with Copilot assistance for exploring data, writing summaries, and generating reports. | Usage based | Tool | Source reviewed |
| RowsRows | Spreadsheet with built-in AI analyst and data integrations. | Free + paid | Tool | Site checked |
| SisenseNot verified | Query your Sisense data in natural language and build charts, dashboards and Pulse workflows. | Pricing not verified | Tool + MCP | Site checked |
| tllyNot verified | Hosted dashboards and scheduled data jobs for AI agents, with thresholds, alerts and share links. | Pricing not verified | Tool + MCP | Site checked |
| ChartbrewNot verified | Chartbrew connects your data to dashboards. Explore data and create chart previews through MCP. | Pricing not verified | Tool + MCP | Site checked |
| Every NumberNot verified | Turn an Excel or CSV export into a dashboard where every number has a receipt. No account. | Pricing not verified | Tool + MCP | Site checked |
| TraceLogNot verified | Your own assistant uses the same validated, read-only queries as TraceLog. | Pricing not verified | Tool + MCP | Site checked |
| monity.aiNot verified | Let your AI watch web pages, alert you to changes, and show what any page said on any past date. | Pricing not verified | Tool + MCP | Site checked |
Competitive intelligence & battlecards
Track competitors and build sourced positioning, battlecards and win-loss briefs.
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| KlueKlue | AI-assisted competitive intelligence and win-loss workflows for researching competitors and supporting sales decisions. | Pricing not verified | Tool | Site checked |
| SimilarwebSimilarweb | Digital intelligence for studying market demand, competitor traffic, audience behavior and acquisition channels. | Pricing not verified | Tool + MCP | Site checked |
| PerplexityPerplexity | An AI answer engine that researches web sources, provides cited responses, and supports deeper research and file analysis. | Free + paid | Tool + MCP | Source reviewed |
| ClaudeAnthropic | A conversational assistant for documents, research, analysis, and software work. | Free + paid | Tool | Source reviewed |
| Google GeminiGoogle | Google’s assistant supports research, writing, and media creation, with expanded access through Google AI plans. | Pricing not verified | Tool | Source reviewed |
| MeertrackNot verified | Competitive intelligence - track what competitors ship each week. 8 tools, 3 prompt workflows. | Pricing not verified | Tool + MCP | Site checked |
| Infxl AngleNot verified | Competitive-intelligence briefs on any company's rivals and market. API key; OAuth planned. | Pricing not verified | MCP | Site checked |
| CueHQCueHQ | Finds Reddit, X, YouTube and TikTok posts asking for what you sell and drafts replies for you to post. | Free + paid | Tool + MCP | Source reviewed |
Fields this role works in
Market research & consumer insights ↗Pharma & biotech ↗Medical devices & diagnostics ↗Fashion & apparel design ↗FMCG & consumer goods ↗Semiconductors & chip design ↗Technology & software ↗Finance & insurance ↗Manufacturing ↗Retail & ecommerce ↗Marketing & advertising ↗Energy & utilities ↗Hospitality & tourism ↗Food & beverage production ↗AI skills to learn →
Common questions
What AI tools can a consumer insights analyst use?
Zappi, Yabble, Kantar, bananabread and Circana are good places to start. Tasks they support in this work include: brand, trade & route to market, market research & consumer insights and design surveys & analyse responses.
How should AI output be checked in this role?
Treat it as a draft. Confirm facts, figures, and citations against the original source, and keep accountable decisions with a qualified person. Check the vendor’s data terms before sharing anything confidential.
No paid ranking. Reviewed 2026-11-04. Tool fit is an editorial suggestion based on published capabilities. See sources & methodology →