SECTOR
Marketing & advertising
Plan campaigns and create consistent brand content. Specialist tools include Semrush, SendLint, Surfer and Archetype.
Common tasks
Roles in this sector
Plus 32 general business roles such as project manager. Mapped to ISIC Revision 4 section M. Classification source ↗
Specialist tools
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| SemrushSemrush | Search and marketing visibility suite with AI assistants. | Free + paid | Tool | Site checked |
| SendLintSendLint | Checks marketing emails against approved assets; seen on BetaList. | Paid | Tool | Site checked |
| SurferSurfer | Content optimisation and AI writing tool for search visibility. | Paid | Tool | Site checked |
| ArchetypeNot verified | Your brand for AI agents: tokens, components, templates, voice, assets and a brand check. | Pricing not verified | Tool + MCP | Site checked |
| BrandfetchNot verified | Search brands and pull logos, colors and company data from Brandfetch. | Pricing not verified | Tool + MCP | Site checked |
| HighseatNot verified | Read a site's web analytics, and manage its notes, goals, funnels, reports and settings. | Pricing not verified | Tool + MCP | Site checked |
| LayerreNot verified | Turn Canva designs into templates and render image/PDF variants via the Layerre API. | Pricing not verified | Tool + MCP | Site checked |
| Power My AnalyticsNot verified | Query warehoused Google Ads, Meta, GA4, Shopify, HubSpot and 85+ marketing sources in one place. | Pricing not verified | Tool + MCP | Site checked |
| RevScopeNot verified | Query web traffic and revenue attribution analytics with Google and Stripe integrations. | Pricing not verified | Tool + MCP | Site checked |
| SourceNot verified | Marketing attribution and analytics for websites connected to Source. | Pricing not verified | Tool + MCP | Site checked |
| SVGProofNot verified | Turn a logo into a clean, print-ready SVG: from a web address, an upload or the upload card. | Pricing not verified | Tool + MCP | Site checked |
| TracwellNot verified | Ask your web and product analytics: traffic, funnels, goals, revenue and sessions. | Pricing not verified | Tool + MCP | Site checked |
| WholetallyNot verified | Cookieless analytics for agents: visitors, pages, sources, AI crawlers, funnels and revenue. | Pricing not verified | Tool + MCP | Site checked |
| RivermarkRivermark | AI design canvas for creating editable visual content that follows your own brand kit. | Pricing not verified | Tool | Site checked |
| A/B Simulate by JacquardNot verified | Simulates an A/B test between 2 to 20 drafts of marketing copy and predicts the winner. | Pricing not verified | Tool + MCP | Site checked |
| AI SEO CrewNot verified | AI agents that research, write and publish SEO articles on your website, from your AI assistant. | Pricing not verified | Tool + MCP | Site checked |
| BuzzmarkNot verified | A ghostwriter that writes, plans and schedules social media posts in your business's own voice. | Pricing not verified | Tool + MCP | Site checked |
| MakeMyContentNot verified | AI content studio for blog posts, ad copy, email campaigns, social media, newsletters, and video scr. | Pricing not verified | Tool + MCP | Site checked |
| NutcrackerNot verified | Creative work for brand teams: strategy, copy, ideas, research, decks, key visuals and video ads. | Pricing not verified | Tool + MCP | Site checked |
| OrshotNot verified | Automate Videos, PDFs and Images from templates, post to social platforms and grow engagement. | Pricing not verified | Tool + MCP | Site checked |
| postdNot verified | Instagram carousel editor, moodboards and content calendar. Build posts from your brand kit. | Pricing not verified | Tool + MCP | Site checked |
| PostNitroNot verified | Create carousels, image posts and slide videos from brand kits and schedule them to social media. | Pricing not verified | Tool + MCP | Site checked |
| RainfrogNot verified | On-brand AI image and video campaigns with persistent characters and products, from any MCP client. | Pricing not verified | Tool + MCP | Site checked |
| RightBloggerNot verified | Search Console traffic, keyword research and your blog posts, with edits and publishing on approval. | Pricing not verified | Tool + MCP | Site checked |
| SkryvoNot verified | Write articles, social posts, emails, ads and listings in your brand's voice and schedule them. | Pricing not verified | Tool + MCP | Site checked |
| SpreadcastNot verified | Create branded social media posts and carousels, then schedule and publish them from AI chat. | Pricing not verified | Tool + MCP | Site checked |
| ViralanceNot verified | Generate and edit AI videos and images, get trend reports, hooks and captions on Viralance. | Pricing not verified | Tool + MCP | Site checked |
| WriterWRITER | Enterprise generative AI platform with brand and style governance. | Pricing not verified | Tool | Site checked |
| QualtricsQualtrics | Survey and experience management with AI-supported analysis of responses. | Contact sales | Tool | Site checked |
| MidjourneyMidjourney | Text-to-image generation widely used for concept art and visual exploration. | Pricing not verified | Tool + MCP | Unconfirmed listing |
| Adobe PhotoshopAdobe | Image editor with generative fill and AI selection tools. | Pricing not verified | Tool | Unconfirmed listing |
General tools that also apply
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| GammaGamma | Creates presentations, documents, web pages, and social visuals with AI-assisted outlining, design, and editing. | Free + paid | Tool + MCP | Source reviewed |
| Microsoft 365 CopilotMicrosoft | AI assistance within Microsoft productivity apps and work information. | Paid | Tool | Source reviewed |
| Canva AICanva | AI-assisted creation and editing of presentations, images, documents, and marketing visuals in Canva's design workspace. | Free + paid | Tool + MCP | Source reviewed |
| PerplexityPerplexity | An AI answer engine that researches web sources, provides cited responses, and supports deeper research and file analysis. | Free + paid | Tool + MCP | Source reviewed |
| ChatGPTOpenAI | An assistant for writing, research, files, images, data exploration, and coding. | Free + paid | Tool | Source reviewed |
| ClaudeAnthropic | A conversational assistant for documents, research, analysis, and software work. | Free + paid | Tool | Source reviewed |
| Google GeminiGoogle | Google’s assistant supports research, writing, and media creation, with expanded access through Google AI plans. | Pricing not verified | Tool | Source reviewed |
| DecktypeNot verified | Create and edit presentations with your AI, preview slides, open them in the Decktype editor. | Pricing not verified | Tool + MCP | Site checked |
| FlamigoNot verified | Turn notes into slides, edit presentations, compare designs, and export HTML or PowerPoint. | Pricing not verified | Tool + MCP | Site checked |
| Presentations.AINot verified | Create designed slide decks from a prompt, notes, or an outline, then export them or share a link. | Pricing not verified | Tool + MCP | Site checked |
| render.ai PresentationsNot verified | Create, edit, preview and export designed, editable presentations from a brief or outline. | Pricing not verified | Tool + MCP | Site checked |
| RollstackNot verified | Build, refresh and send Rollstack reports and slide decks from your company's data. | Pricing not verified | Tool + MCP | Site checked |
No paid ranking. Reviewed 2026-11-04. Tool fit is an editorial suggestion based on published capabilities. See sources & methodology →
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