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Market research & consumer insights
Research agencies, panel providers and insights consultancies studying customers, competitors and markets. Specialist tools include Attest, User Intuition, Deutero and Semrush.
Common tasks
Roles in this sector
Market research analystConsumer insights analystMarket research internResearch fieldwork assistantQuantitative market researcherQualitative market researcherSurvey research specialistBrand insights analystCompetitive intelligence analystMarket intelligence analystProduct marketing managerSenior market research analystConsumer insights leadMarket research managerDirector of consumer insightsCompetitive intelligence managerMarket research agency owner
Plus 32 general business roles such as project manager. Mapped to ISIC Revision 4 section M. Classification source ↗
Specialist tools
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| AttestNot verified | Find your Attest studies and read their survey results, boards and key findings. | Pricing not verified | Tool + MCP | Site checked |
| User IntuitionNot verified | Qualitative research with real people: AI-moderated interviews, 4M+ vetted panel, 80+ languages. | Pricing not verified | Tool + MCP | Site checked |
| DeuteroNot verified | AI-moderated research interviews: design, run and analyze interview studies with real participants. | Pricing not verified | Tool + MCP | Site checked |
| SemrushSemrush | Search and marketing visibility suite with AI assistants. | Free + paid | Tool | Site checked |
| ATLAS.tiATLAS.ti | Qualitative research software with AI coding and intentional analysis. | Pricing not verified | Tool | Site checked |
| MAXQDAVERBI | Qualitative and mixed-methods software with an AI assistant for summarising and coding. | Pricing not verified | Tool | Site checked |
| NVivoLumivero | Qualitative data analysis software with AI-assisted coding and summaries. | Pricing not verified | Tool | Site checked |
| OppiraNot verified | Read-only access to your Oppira competitor posts, ads, reviews, alerts and marketing plan. | Pricing not verified | Tool + MCP | Site checked |
| bananabreadNot verified | Consumer sentiment for food and consumer products: what shoppers love, wish for and complain about. | Pricing not verified | Tool + MCP | Site checked |
| buzzaboutNot verified | Social media research for AI agents: analyzed themes, audiences and research answers, not raw posts. | Pricing not verified | MCP | Site checked |
| quantilopequantilope | Consumer intelligence platform with AI assistance for questionnaires, survey logic, data analysis and research summaries. | Pricing not verified | Tool | Site checked |
| BrandwatchBrandwatch | Consumer research platform for examining online conversations, audience trends and brand perceptions with AI-supported analysis. | Pricing not verified | Tool | Site checked |
| QualtricsQualtrics | Survey and experience management with AI-supported analysis of responses. | Contact sales | Tool | Site checked |
| SimilarwebSimilarweb | Digital intelligence for studying market demand, competitor traffic, audience behavior and acquisition channels. | Pricing not verified | Tool + MCP | Site checked |
| SurveyMonkeySurveyMonkey | Survey platform with AI support for questionnaire generation and response analysis, including market research workflows. | Pricing not verified | Tool | Site checked |
| DovetailDovetail | Research repository that transcribes, tags and synthesises customer and user interviews. | Free + paid | Tool | Site checked |
| ZappiZappi | Consumer research platform for testing ads and product concepts quickly. | Contact sales | Tool | Site checked |
| YabbleYabble | Generative AI for consumer research, including synthetic audiences. | Paid | Tool | Site checked |
| BRONTIR ResearchNot verified | Web research across search, Reddit, YouTube, reviews and ad libraries, with line-numbered citations. | Pricing not verified | Tool + MCP | Site checked |
| KantarKantar | Brand, media and consumer panel research with AI-assisted testing. | Pricing not verified | Tool | Site checked |
| CrayonCrayon | Collects and organizes competitor signals, with AI-assisted research, call insights and competitive enablement content. | Pricing not verified | Tool + MCP | Site checked |
| KlueKlue | AI-assisted competitive intelligence and win-loss workflows for researching competitors and supporting sales decisions. | Pricing not verified | Tool | Site checked |
| CircanaCircana | Consumer and retail purchase data and analytics, formed from IRI and NPD. | Pricing not verified | Tool | Site checked |
| NielsenIQNielsenIQ | Retail measurement and consumer data with AI analytics for consumer goods companies. | Pricing not verified | Tool | Site checked |
| IBM SPSS StatisticsIBM | Statistical analysis software for surveys, social science and business research. | Pricing not verified | Tool | Site checked |
| AlphaSenseAlphaSense | AI search across filings, broker research, expert calls and news. | Pricing not verified | Tool + MCP | Site checked |
| DumbstruckNot verified | Your team's Dumbstruck ad-testing results: Resonance Scores, drivers, audiences. Read-only. | Pricing not verified | Tool + MCP | Site checked |
| RevundaNot verified | Top complaint themes in 1-star reviews of 531 App Store, Google Play and Shopify apps. Read-only. | Pricing not verified | Tool + MCP | Site checked |
| StravitoStravito | AI knowledge platform for storing and searching market research. | Pricing not verified | Tool | Site checked |
| TastewiseTastewise | AI food and beverage intelligence from consumer and menu data. | Contact sales | Tool | Site checked |
General tools that also apply
| Tool | What it does | Pricing | Type | Evidence |
|---|---|---|---|---|
| PerplexityPerplexity | An AI answer engine that researches web sources, provides cited responses, and supports deeper research and file analysis. | Free + paid | Tool + MCP | Source reviewed |
| ClaudeAnthropic | A conversational assistant for documents, research, analysis, and software work. | Free + paid | Tool | Source reviewed |
| Google GeminiGoogle | Google’s assistant supports research, writing, and media creation, with expanded access through Google AI plans. | Pricing not verified | Tool | Source reviewed |
| EnformNot verified | Build, publish and share surveys and forms, then read what people answered. | Pricing not verified | Tool + MCP | Site checked |
| SurveysAINot verified | Create real Google Forms from plain-text survey questions, in your own Google account. | Pricing not verified | Tool + MCP | Site checked |
| Microsoft Power BI with CopilotMicrosoft | Business intelligence reports and dashboards with Copilot assistance for exploring data, writing summaries, and generating reports. | Usage based | Tool | Source reviewed |
| MeertrackNot verified | Competitive intelligence - track what competitors ship each week. 8 tools, 3 prompt workflows. | Pricing not verified | Tool + MCP | Site checked |
| Infxl AngleNot verified | Competitive-intelligence briefs on any company's rivals and market. API key; OAuth planned. | Pricing not verified | MCP | Site checked |
| Eightfold AIEightfold AI | AI talent platform supporting candidate discovery, interviews, talent development, and workforce planning, with recruiters retaining hiring decisions. | Contact sales | Tool + MCP | Source reviewed |
| Airtable AIAirtable | Build and work with databases, applications, reports, and automations using Airtable’s AI assistant. | Free + paid | Tool + MCP | Source reviewed |
| QuickBooks Intuit IntelligenceIntuit | Use business-data-aware chat and accounting automation inside QuickBooks to organize transactions and explore financial questions. | Paid | Tool | Source reviewed |
| UiPathUiPath | Platform combining robotic process automation, AI agents, document processing, and orchestration to automate business operations. | Paid | Tool | Source reviewed |
No paid ranking. Reviewed 2026-11-04. Tool fit is an editorial suggestion based on published capabilities. See sources & methodology →