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AI SKILLS · Commercial intelligence
Design a sourced market research brief
Turn a commercial question into a research plan with defined population, method and evidence limits.
Why this skill matters
AI accelerates research, but commercial decisions still need traceable evidence and human review.
What to learn
- Define the decision and target population
- Distinguish desk research from primary research
- State coverage and market-sizing assumptions
Before you begin
Basic spreadsheet and business research familiarity
PUT IT INTO PRACTICE
Build a work sample
Write a research brief for a fictional manufactured product and triangulate three public demand indicators without inventing market size.
Evidence of progress
A brief with scope, methods, assumptions and source dates.
This exercise is an original ToolGrail suggestion. Use public, synthetic, or approved data.
LEARNING RESOURCE
Design a sourced market research brief — vendor learning reference
SurveyMonkey · Resource checked 2026-11-13
Open learning resource ↗This may be documentation, a framework, or a training path. Product access, accounts, or paid licenses may be needed for hands-on exercises.
Tools you could practice with
Matched by related tasks. Use a tool you already have access to; these are examples, not course requirements.
ATool + MCPPricing not verified
AlphaSenseMarket intelligenceAI search across filings, broker research, expert calls and news.
Equity analysts and corporate strategy teams.
ATool + MCPPricing not verified
AluraE-commerce operationsEtsy research and shop tools for AI: products, shops, keywords, trends, your listings and orders.
ATool + MCPPricing not verified
AppHitlistMarket & company dataApp Store research: new winning apps, chart risers, revenue figures, complaints and Meta ads.
Skill descriptions, exercises, and priorities are editorial. They are not professional qualifications or guarantees of employment. Read our skills methodology →